If you’re planning a pack shot or e-commerce shoot for your brand, a little preparation goes a long way. Clean, consistent imagery not only elevates your brand but also builds trust with your audience and boosts sales online.
Here’s what to consider before your product shoot.
1. Image specifications
Know where your images will be used – your website, The Iconic, Adore Beauty, or other third-party retailers. Each platform may have specific file requirements, like dimensions, background colour, or file naming.
Tip: Let me know if you need multiple versions upfront so I can factor them in when shooting and retouching.
2. Product presentation
Pack shots work best when products are immaculate. Check that all labels are straight, boxes are pristine, and seals are intact. Avoid using samples or near-empty containers – even tiny imperfections become visible under studio lighting.
Tip: Send multiple products ahead of time in case of damage or packaging flaws.
3. Colour accuracy
Ensure your packaging colours are final and ready for photography – not pre-production or mock-up versions. Consistency between your online and physical packaging builds brand trust.
Tip: Share any brand colour references or Pantone values so the final images align with your visual identity.
4. Image variety
Even for simple e-commerce galleries, showing your product from multiple angles can increase engagement and conversions. Shopify data shows that products with multiple images see significantly higher sales.
Tip: If you’re selling online only, aim for at least 3–5 images per product – including front, angled, back, detail, and texture shots. This helps customers feel confident about what they’re buying.
5. Brand mood & style
Before the shoot, think about how your product images should feel. Should they look clean and minimal, bright and fresh, or warm and natural? The lighting, background, and shadows will all play a role in conveying your brand’s mood.
Tip: Share reference images or a mood board – this ensures the shoot reflects your brand personality.
Ready to get started?
Preparation makes all the difference in achieving a clean, consistent set of images that align beautifully with your brand.
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Download The Essential Pack Shot Checklist to make sure you’re fully prepared before your next shoot.