While many companies are looking to cut costs during these economic times, there are many reasons why product photography is considered a positive investment. These include:
1. Attracting attention: High-quality images capture the attention of potential customers, whether they are scrolling on social media, reading printed materials, or browsing at point-of-sale in-store. According to Justuno, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.
2. Enhancing perceived value: when products are presented in a professional and appealing manner, customers perceive them as more valuable. This, in turn, makes customers more willing to invest in your product.
3. Highlighting features and details: high-quality product images allow customers to examine your product’s features and details more closely. They help customers make more informed purchase decisions.
4. Conveying brand identity: Professional product photos can align with your brand identity and evoke the desired emotions and associations. Consistent visual representation across your product photos strengthens brand recognition and helps customers connect with your brand on a deeper level.
5. Increasing sales: Ultimately, high-quality product photography can lead to increased sales and a positive return on investment.
6. Reducing returns and refunds: Accurate and high-quality product photos help set accurate customer expectations. When customers receive a product that matches what they saw in the images, they are less likely to be dissatisfied and initiate returns or refunds. This helps reduce costs associated with returns and maintains customer satisfaction.
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If you want to see how professional images of your products could make a difference to your brand, get in touch!
For information about how to brief a product photographer, click here.